In a remarkable shift in the financial landscape, cryptocurrency ownership among American adults has reached unprecedented levels in 2025, with approximately 28% now holding digital assets. This translates to about 65 million Americans investing in cryptocurrencies, marking a substantial rise from 15% ownership rates recorded in 2021.
The findings, based on a comprehensive survey of nearly 2,000 American adults, reveal changing attitudes toward digital currencies. Two-thirds of American adults now report familiarity with cryptocurrency, moving away from earlier perceptions of crypto as potentially dubious or suspicious.
Demographics show interesting patterns in cryptocurrency adoption. Men make up 67% of current crypto owners, while women account for 33%. The median age of crypto holders stands at 45, with younger Generation X and older Millennials showing the highest ownership rates.
Bitcoin maintains its position as the most popular cryptocurrency, with 74% of crypto owners holding the digital asset. Ethereum and Dogecoin follow as the second and third most widely held cryptocurrencies respectively.
Looking ahead, the growth trajectory appears set to continue. The survey indicates that 14% of current non-owners plan to enter the crypto market in 2025, while 67% of existing owners intend to increase their holdings.
However, concerns persist about security and stability. About 40% of current cryptocurrency owners express doubts about the technology's safety, and nearly one in five report having experienced difficulties accessing or withdrawing funds from custodial platforms.
Market performance data shows encouraging trends, with 69% of current crypto owners reporting net gains on their investments. Early investors who entered the market before 2019 have seen particularly strong returns, with 76% reporting net gains.
As cryptocurrency continues its integration into mainstream finance, the sector faces both opportunities and challenges. While adoption rates climb, questions about market volatility, cybersecurity, and regulatory oversight remain at the forefront of investors' minds.