MicroStrategy has executed its largest Bitcoin acquisition yet, adding 51,780 BTC worth $4.6 billion to its corporate treasury. The purchase, revealed by Executive Chairman Michael Saylor on Monday, reinforces the company's position as the leading corporate Bitcoin holder.
The business intelligence firm now holds over 331,200 BTC, valued at more than $30 billion at current market prices. This latest purchase continues MicroStrategy's Bitcoin accumulation strategy that began in 2020 when the company first ventured into cryptocurrency investments.
The announcement sparked market activity, with Bitcoin reaching a daily high of $92,653 before setting a new all-time high above $94,000 the following day.
This purchase dwarfs MicroStrategy's previous acquisitions, including their second-largest buy of 29,646 BTC for $650 million in December 2020 at an average price of $21,925. The company had also recently acquired 27,200 BTC for $2.03 billion in November 2024.
MicroStrategy's journey into Bitcoin began in August 2020 with an initial purchase of 21,454 BTC at an average price of $11,652. At the time, Michael Saylor cited macro factors affecting the economic landscape as key drivers behind the decision to invest in Bitcoin as a treasury reserve asset.
The company's transformation from a traditional software provider to a Bitcoin-focused enterprise has been remarkable. While some of their previous purchases have coincided with notable price movements in Bitcoin, others have had minimal immediate market impact. For instance, their February 2021 acquisition of 19,452 BTC for $1.026 billion was followed by a 3.5% decrease in Bitcoin's price over the next 24 hours.
This latest purchase cements MicroStrategy's role as a major institutional player in the cryptocurrency market, with their investment decisions often viewed as indicators of corporate confidence in Bitcoin's future value.