Coinbase has acquired Spindl, an on-chain advertising and attribution platform, to help blockchain developers expand their reach and attract more users. The acquisition positions Spindl under Base, Coinbase's Layer 2 network for Ethereum.
Founded in 2022 by former Facebook executive Antonio Garcia-Martinez, Spindl specializes in helping decentralized applications (dapps) gain visibility and build their user base. Garcia-Martinez previously helped develop Facebook's ad-targeting infrastructure before moving into the crypto space.
Under the acquisition, Spindl will maintain service for its existing customers while integrating its technology with Base. Coinbase confirmed that Spindl's tools will remain openly accessible to all builders in the ecosystem, not becoming a gated resource.
The move addresses a key challenge for blockchain developers - discovering and acquiring users for their applications. By combining Spindl's advertising expertise with Base's infrastructure, developers will gain improved tools to connect with target audiences and grow their dapp user bases.
This acquisition aligns with Coinbase's ambitious goal of bringing one billion users onto blockchain platforms. The company views builder growth and virality as critical metrics for achieving widespread adoption.
Through this integration, blockchain developers will have streamlined access to both Coinbase's established user base and the broader community of crypto enthusiasts. The combined platform aims to create an environment where developers and users can thrive together in the expanding Web3 landscape.
Coinbase expects Spindl's on-chain advertising capabilities to drive increased activity and user acquisition across blockchain protocols while contributing to the overall health of the ecosystem.