Formula 1 has announced a long-term extension of its global partnership with Crypto.com through 2030, building on their initial collaboration that began in 2021.
Under the renewed agreement, Crypto.com will maintain its position as a global partner and continue as the title sponsor of the Miami Grand Prix. The cryptocurrency platform plans to enhance fan engagement through exclusive experiences and activations across multiple races throughout the season.
The partnership extension comes at a time when both organizations have experienced substantial growth. F1 has expanded its global reach to 750 million fans worldwide, with 1.5 billion viewers tuning into Grand Prix events. Meanwhile, Crypto.com has seen its user base surge to over 100 million members globally.
Emily Prazer, Formula One's Chief Commercial Officer, expressed enthusiasm about the extended partnership, noting that Crypto.com will become one of F1's longest-standing partners. She highlighted how the sport has evolved since their initial partnership and looks forward to future fan engagement initiatives.
Steven Kalifowitz, Chief Marketing Officer of Crypto.com, emphasized the impact of the F1 partnership in establishing Crypto.com as a leading cryptocurrency brand globally. He reaffirmed the company's commitment to the cryptocurrency sector and expressed excitement about maintaining momentum with Formula 1.
The renewed partnership adds Crypto.com to F1's roster of prestigious global partners, which includes major brands such as Aramco, DHL, Heineken, MSC Cruises, and Qatar Airways.
This extension aligns with Crypto.com's broader strategic vision, as the company recently unveiled its product strategy for 2025, focusing on developing innovative services to establish itself as a comprehensive platform for cryptocurrency and digital finance.